Project for Folia Exotic Plant Shop. This project was an immersive journey encompassing logo design, visual identity, interior design, and branding, all meticulously crafted to reflect Folia's unique identity and offerings.
Central to this endeavor is the captivating logotype, which serves as the cornerstone of Folia's visual identity. Drawing inspiration from the exotic Philodendron Caramel plant, the logo captures the essence of lushness and sophistication that defines Folia. Its sleek and intricate design pays homage to the beauty found within Folia's diverse array of plants.
The visual identity is characterized by a sophisticated color palette featuring black and white, warm grays, and deep forest green. These hues evoke a sense of tranquility, luxury, and natural beauty, perfectly reflecting Folia's ethos as a purveyor of exotic flora.
Complementing the color palette are textures inspired by nature's finest elements.
Concrete and marble textures, integrated into the shop's interior design, create a harmonious environment that elevates Folia's botanical treasures to the status of art pieces.
The architectural concept for the physical shop was inspired by the idea of showcasing plants as pieces of art in a museum-like setting. The modular blocks of different sizes serve as elegant displays, highlighting each plant's unique beauty. At the center of it all, an island offers a curated selection of products and “substrate” for plant enthusiasts, creating an immersive experience that celebrates the artistry of nature.
Every aspect of this branding endeavor was thoughtfully curated to reflect Folia's commitment to excellence and uniqueness. From the sleek logo to the carefully designed interior space, each element invites visitors to step into a world where plants are not just products but cherished works of art.
Experience the allure of Folia Exotic Plant Shop, where botanical beauty meets artistic sophistication.
